OVERVIEW

---

  We boast a rich brand history spanning nearly two decades, during which we have established ourselves as a trusted name in the Malaysian beauty industry, as evidenced by the awards that we have won for our products and the long-term success of our EMPRO brand triangular eyebrow pencils. Our long-standing presence has contributed to high brand awareness among our target audience, fostering a sense of reliability and recognition.

Brand History and Track Record

With nearly two decades of experience, we have become a trusted name in the Malaysian beauty industry, renowned for our award-winning products like EMPRO brand triangular eyebrow pencils, and have consistently delivered safe, innovative beauty and healthcare products, earning high brand awareness and customer trust.

Industry Recognition and Awards 

Our award-winning products, including the Empro Triangular Brow Pencil and surgical face masks, have earned prestigious accolades like the Harper’s Bazaar Beauty Awards and Watsons HWB Awards, underscoring our commitment to quality, innovation, and industry leadership.

Multifaceted Marketing Strategy

Our adaptable marketing strategy combines online platforms, physical stores, and partnerships with far-reaching distributors such as Watsons and SaSa to expand market reach and drive growth. We also participate in global trade shows to enhance our brand's visibility and support our expansion internationally.

Strategic Partnerships and Revenue Diversification

To fortify our financial resilience and stability, we are expanding online sales and diversifying revenue by leveraging strong B2B partnerships and launching new products such as SpaceLiftskincare product and Premio and Mioseyebrow pencils, while maintaining compliance and favorable terms through strategic relationships with regulators and customers.